Prepared and published a weekly newsletter to keep a dispersed workforce apprised of company priorities and happenings. Evolved to a push email format to meet audience preferences. Succinct, sunny, and witty writing helped establish the newsletter as one of the most popular and most regularly opened of all email communications at the company.

Helped advertise, organize, and run a series of informal conversations to help senior executives connect with and engage sales leaders from across the US. Evolved meeting format to incorporate topics of greatest interest to audience, with even stronger engagement as a result.

Helped launch, edit, package, and deliver a podcast to help a new leader engage and motivate employees. The show became a hit and helped increase overall engagement in the organization.

Developed scripts for series of short videos to excite salespeople around a sales incentive trip and other performance-related rewards.

Safety messages tend to be a snooze. When real estate and facilities client wanted to reduce near miss numbers fast, a fresh approach was in order. New copy was memorable and attention grabbing, and incidents have since dropped to a record low.

Drafted survey questions and wrote related emails with effective calls to action. Saw increased engagement with simple tweaks, like personalizing the request, emphasizing the importance of the feedback and how it will be used, and including clear, step-by-step instructions of how to complete it.